Zynga has released in India three-in-a-row based on the national culture of the country

Zynga выпустила в Индии три-в-ряд по мотивам национальной культуры страны American company Zynga issued in India Rangoli Rekha puzzle game: Color Match. The official launch was preceded by softlan, which lasted from August of last year. Rangoli Rekha targeted at Indian users: it has developed a local Studio, and the design of the game uses elements of the cultural heritage of the country.

In Rangoli Rekha: Color Match, the player picks of colored characters “rangoli” — colored ornaments of the ancient spiritual traditions of India. In addition, the game featured the chakras, the Hindu festival of lights Diwali and the like.

The issue Rangoli Rekha: Color Match says about the intention of Zynga to find its niche in the promising and fast-growing Indian market.

Last year the company announced its intention to double its presence in the Asian state. While Zynga’s Indian office in Bangalore is the second largest division of the company. Now there are 350 employees.

According to the company CII-TechSci Research, by 2020 the mobile audience in India will reach 628 million users.

In 2015, analyst firm SuperData estimated the potential of the Indian mobile market as comparable to the Chinese mobile market is the largest in the world by number of users.