Electronic Arts re-activates micro-transactions in a shooter Star Wars Battlefront II. This was confirmed in the company’s management.
CEO of EA Andrew Wilson (Andrew Wilson) mentioned the return of microtransactions in a report to investors in the 3rd quarter of 2018 fiscal year.
The company recognized negative role of a scandal because of luchboxes on sale Star Wars Battlefront II. According to Wilson, it was an enlightening experience. But EA believes that digital additional monetization in the game gives the gamers more options. Therefore, the publisher promises to return the mechanism obrabotal it to the needs of players.
On the eve of the financial Director of EA Blake Jorgensen told reporters that the sales of Battlefront II was 9 million copies of the 10 expected. Top Manager added that before the end of the 2018 financial year (until March 31), the publisher expects to sell 1 to 3 million copies of Battlefront II.
For comparison, the first part of Star Wars Battlefront 2015 publication by the end of the financial year (i.e. by April 2016) has sold 14 million copies.